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Bahja Johnson '08

November 30, 2019

Bahja Johnson '08 was featured in Forbes, in a story on her work at Gap Inc. with diversity and inclusivity: "Meet Bahja Johnson, the Director of Banana Republic Global Merchandising and a dynamic retail professional with demonstrated success devising innovative category strategies that improve financial performance, increase market share, and deliver exceptional product to the customer. She began her career at Gap Inc. in 2012 as part of the company’s prestigious Rotational Management Program, and has advanced throughout her time there in various merchandising roles. In her current role at Banana Republic, Johnson leads omni-channel product assortment strategies across multiple departments within the Men’s merchandising organization. In addition to her merchandising experience, Johnson is a passionate product inclusion leader. In 2018, Bahja co-founded The Color Proud Council, Gap Inc.’s first product inclusion initiative, with the mission of bringing diversity to the bottom line of the business by improving product education and pipeline, as well as talent acquisition and retention. Color Proud works hand in hand with brand and Gap Inc. leadership and key employees to address inclusivity on all fronts — through tackling bias in the way designs are sketched to the creation of actual products in stores. Separate from the company-sponsored employee resource groups or the D&I team, the council’s first order of business came to life in Banana Republic’s True Hues Line, a collection of nude undergarments and shoes that better represent a range of skin tones, which drove sales by 21%, proving a need for continued diversity and inclusion within the fashion industry." Read the whole story here